Viem That!

Made in Poland, polished in Britain

All About Us

At Viem Marketing, we’re focused on helping brands connect, clarify, and grow by using the power of strategy, storytelling, design and a deep understanding of consumer behaviour.

Our creative agency thrives on creating something clever and tailored to your audience, so you can truly connect with your customers while making the most of your marketing budget.

Why Clients Come to Us

Most clients come to us feeling a bit stuck or overwhelmed. They have a great product or service, but struggle to get their message across, or see their marketing make an impact.
They’re often dealing with:

An unclear or inconsistent brand identity

A website that doesn’t reflect what they really do

No in-house team to guide the strategy or write the content

Too many moving parts, and no clear direction

What we bring is focus, clarity, and a mix of thinking + doing that helps move things forward.

Why we’re called ‘Viem’

“Viem” means “I know” in Polish, and it really captures where I (Ivona Lechowicz, also known as Baxter) come from and how I approach my work.

I was born in Poland but have spent most of my adult life in the UK, and I now hold dual nationality. This gives me two passports, two cultures, and a unique way of looking at the world.

When I started Viem, it wasn’t just about building a marketing agency, but also about honouring my roots while also expressing confidence in what I have learned: how people think, how they make decisions, and how businesses can communicate with them in a way that feels genuine.

Marketing, to me, isn’t a checklist of tactics, but it’s about human connection.

At Viem, we bring a lot of energy to every project: curiosity, empathy, creativity and the belief that real growth comes from listening first, not just trying to be the loudest voice in the room.
Iwona Lechowicz Ivona Baxter with parents z rodzicami

Our values

Great marketing starts with understanding people.

To create work that resonates, we must understand not only your business but also your audience, their motivations, barriers, and the often complex ways they make decisions.

This human perspective shapes everything we do.
Psychology-led approach

Most marketing jumps straight to “what” and “how.” We begin with “why.” Human behaviour is rarely linear: people rely on shortcuts, emotions, and past experiences far more than they rely on facts. Here at Viem, we draw on behavioural science, concepts like framing, heuristics, and the psychology of attention, to create strategies that truly resonate with how people think, not how we wish they did.

01

Transparent communications

Trust is built on honesty, and we see that as essential and a non-negotiable. Just like your consumers care about your brand telling them the truth, our agency prioritises keeping everyone on the same page. From showing you a true reflection of your current website performance to realistic budget estimates, we want you to value and trust us to handle your marketing needs.

02

Proactive attitude

It takes a combination of thinking, doing, and caring to move a brand forward, and that is exactly how the Viem team operates. We create strategies, reports and content without fluff, without ego, and without the typical agency nonsense.

04

Flexible working

We understand that marketing calls for adaptability to the evolving digital trends and your business needs. We work flexibly to keep pace with algorithm updates, platform shifts, or changes in your internal priorities. You’ll never get a one-size-fits-all solution but a team that adapts and moves when you move.

05

Creativite outlook

A creative outlook empowers us to think beyond templates, craft unique campaigns, and solve challenges with originality. It drives innovation, helps brands stand out, and keeps strategies fresh, engaging, and effective in a fast-changing digital landscape.

06

Success Story

Marketing is no longer about the stuff you make, but about the stories you tell
- Seth Godin
We agree, and we would also add : the best stories come from brands that know who they are, who they’re speaking to, and why it matters.

Collaborate with us today

We cannot wait to support your brand – whether you are looking for an agency to optimise your content or consultancies to build a social media plan, our team of experts are at hand to work with your business.
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